OutCo Assistant Manager Rhettry Griebel, left, uses a cannabis-specific retail operations platform developed by Yobi, a local software startup, to track sales at the dispensary in El Cajon.

OutCo Assistant Manager Rhettry Griebel, left, uses a cannabis-specific retail operations platform developed by Yobi, a local software startup, to track sales at the dispensary in El Cajon. Photo by Jamie Scott Lytle.

— Selling a previously illegal substance may give the cannabis industry a sexier sheen than, say, selling widgets...

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