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North County Tourism Bureau Contracting Out Services

The San Diego North Convention & Visitors Bureau, which promotes hotels in northern San Diego County, announced Aug. 6 it is finalizing plans to contract sales and marketing efforts with the San Diego Convention & Visitors Bureau.

A formal agreement between San Diego North member hotels and the primary San Diego tourism bureau, also known as ConVis, is expected to be finalized within the next 30 days, according to a statement from the North County bureau.

Financial terms were not disclosed, but the change will likely mean staff reductions at the northern county tourism organization.

“We are reallocating and redeploying resources so we can do our best to attract leisure visitors, conferences and business travelers,” Jack Jacobs, chairman of the San Diego North Convention & Visitors Bureau board of directors, said in the statement.

“We are getting very focused on hotels from La Jolla to Rancho Bernardo — roughly between Highways 52 and 56.” Jacobs said.

A representative of the San Diego Convention & Visitors Bureau said the partnership will allow the two entities to combine resources and more effectively market the San Diego region.

“Combining efforts comes at a critical time during the recovery of San Diego’s tourism industry,” said Brian Hughes, chairman of the ConVis board of directors, in the statement. “I see this as a very important step that will allow San Diego North to reduce overhead expenses and make more funds available for focused sales and marketing activities.”

— Lou Hirsh

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