The city of San Diego is poised to designate a dining and shopping destination in Kearny Mesa as the Convoy Pan Asian Business Innovation District.

With the move, local representatives will be able to request signs on the local freeways, pointing drivers to the district.

“By recognizing the Convoy District, it will help promote the community’s economic and cultural development. This designation will allow the Convoy District to brand itself as a cultural and business District, which will help further transform the greater Convoy area into a vibrant cultural center, dining destination and innovative economic hub,” said Councilmember Chris Cate, who represents the area and plans to introduce a resolution naming the district at the Oct. 20 City Council meeting.

The proposed district includes the area on and adjacent to Convoy Street, bound on the west by Interstate 805, on the north by state Route 52, on the east by state Route 163, and on the south where Convoy Street becomes Linda Vista Road.

There is a concentration of pan Asian businesses on Mercury Street and Balboa Avenue.

A draft planning document for the area, the Kearny Mesa community plan, recognizes the presence of the pan Asian community. The City Council plans to take up the document later this month.