Manscaped, the male grooming and hygiene brand, has announced a multi-year marketing partnership with UFC, the mixed martial arts organization.

According to a press release, Manscaped has signed a two-year alliance which names it the official electric trimmer for UFC. The deal will officially begin with UFC 249: Ferguson vs. Gaethje, which will take place on Saturday, May 9, at VyStar Veterans Memorial Arena in Jacksonville, Fla., as per the release.

“Manscaped will be integrated into select UFC pay-per-views and Fight Nights hosted within the United States for the remainder of 2020 and continuing through 2021,” states the press release. “Placement of the Manscaped logo may include the exterior Octagon bumper, exterior floor decals and athlete prep points. MANSCAPED will also serve as the presenting sponsor of the telecast’s Rules of the Octagon feature.”

This partnership follows previous collaborations between UFC and Manscaped, which sponsored UFC 245: Usman vs. Covington in Las Vegas just last year.

Manscaped was founded in 2017 in San Diego and sells in Target stores as well as ships direct to consumer in the U.S. UK, Australia and Canada.

Travel & Hospitality reporter Mariel Concepcion can be reached at mconcepcion@sdbj.com or 858-634-4625.