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Classy Givers Make Record Setting Donations on Dec. 31

an Diego-based Classy, a creator of online fundraising software for nonprofits announced that its customers raised more than $27 million on December 31, 2019, making it the largest giving day in the company’s history.

According to the company, “The total number of donations on the platform was up 14.6% from 2018 with 89,422 donations processed. Giving on the platform during the entire month of December 2019 was up 36% compared to December 2018, exceeding $157 million total raised which can also be due in part to Giving Tuesday taking place in December of 2019 versus November of 2018.”

A survey done by Classy said that 39% of people had planned to donate more in 2019 than they did in 2018, according to a news release.

“With such momentum coming out of Giving Tuesday, it is incredible to see this generosity carry our nonprofit customers through the end of the year,” said Scot Chisholm, Classy CEO and co-founder. “As we look ahead over the next 12 months, we are excited to witness nonprofits expand their impact by harnessing the power of online giving, with our platform here to support them every step of the way.”

Other key data points announced by Classy include:

The average gift size on December 31 was $309;

Classy processed more than $14 million in donations on Dec. 30;

In December of 2019 the total number of donations increased by 42% year over year, with more than 961,000 donations made;

“The top five cause categories receiving donations on December 31 were international and foreign affairs, human services, health, public and societal benefit, and religion related.”

According to the new release, “Thousands of nonprofits nationwide launched year-end fundraising campaigns on Classy, ranging from large global organizations to smaller hyperlocal nonprofits, championing a vast array of causes.”

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