San Diego-based Power Digital Marketing has appointed Jeff Mason as its first president. The position went into effect on Feb. 3.

According to a press release, Mason spent the last 10 years as senior vice president of sales at MRC Smart Technology Solutions, a Xerox company. In his new role, Mason plans to grow Power Digital’s sales department by developing “the most advanced and effective sales organization in the agency category”.

“Over the past five years, it has become increasingly clear to me that digital marketing is where the sales industry is going and that sales and marketing are on a true collision course,” said Mason. “I knew I had to be at the center of this collision. People don’t buy digital marketing, they buy outcomes and results. Power Digital understands this like no other agency and the company’s dedication to always innovating makes me eager to join this talented team.”

Power Digital Marketing is a full-service agency that offers SEO, content marketing, paid media, social media marketing, public relations, influencer, email, conversion rate optimization, Amazon marketing and web development. Its focus is to help brands scale revenue and increase profits through customer acquisition and retention programs, as per the press release.

Travel & Hospitality reporter Mariel Concepcion can be reached at mconcepcion@sdbj.com or 858-634-4625.