Zingle’s service lets hotels and other businesses manage incoming messages in one place. It can automatically generate replies and create service tickets using natural language processing. Photo courtesy of Zingle

Zingle’s service lets hotels and other businesses manage incoming messages in one place. It can automatically generate replies and create service tickets using natural language processing. Photo courtesy of Zingle

Zingle, a Carlsbad-based company that lets users “text” businesses, was acquired on Sept. 24 for $42 million. Medallia Inc., a San Francisco-based software company that specializes in customer experience management, purchased the company in an all-cash deal.

Leslie Stretch, Medallia’s new CEO, said the acquisition would help users follow customer transactions and feedback. Medallia’s clients include several major consumer-facing brands, such as Lego, Airbnb, Delta Air Lines and Benefit Cosmetics.

“Joining forces with the market leader in customer experience puts us in an even stronger position to pursue our mission,” Zingle Founder and CEO Ford Blakely said in a news release. “I could not be more excited to have Zingle join the Medallia family."

Zingle’s software pulls in information from texts or messaging apps, which it can use to create maintenance or service tickets. For example, a customer could text a hotel to retrieve information about their reservation or request pool towels.

Blakely founded the company 10 years ago, after a career working as a certified public accountant. The idea hit him while he was standing in line at a coffee shop, surrounding by people who were texting on their phones: What if you could text a business?

The company has drummed up big clients in the hospitality business, such as Hyatt and Orangetheory Fitness. As of March, the company had 43 employees at its headquarters in Carlsbad.