Just last year, Noel Durity entered and appeared on ABC’s “Shark Tank” television show. The startup walked away with a $225,000 investment. Photos courtesy of Twist It Up Comb

Just last year, Noel Durity entered and appeared on ABC’s “Shark Tank” television show. The startup walked away with a $225,000 investment. Photos courtesy of Twist It Up Comb

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Noel Durity

TWIST IT UP COMB

CEO: Noel Durity

Revenue: $500,000 in 2018, said to reach between $1.2 million and $1.5 million in 2019, according to company.

No. of local employees: Three

Headquarters: Little Italy

Year founded: 2016

Company Description: A San Diego-based company that manufactures a tennis racket-like hair twisting product.

Founded in 2016 by CEO Noel Durity, a San Diego-based real estate broker, Twist It Up Comb came about after Durity realized using an actual tennis racket in a circular motion to twist his afro-centric hair was not only functional, but also cost-effective and sanitary; most twisting products currently in the market are porous sponges that tend to wear out after time...

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