Bird Rock Coffee Roasters’ new distribution deals will greatly expand the company’s footprint. Photo courtesy of Bird Rock Coffee Roasters

Bird Rock Coffee Roasters’ new distribution deals will greatly expand the company’s footprint. Photo courtesy of Bird Rock Coffee Roasters

San Diego-based Bird Rock Coffee Roasters has signed two distribution deals that will bring its coffee products to multiple Southern California grocery stores and draft pubs for the first time.

According to a news release, all 27 Gelson’s Markets, located in San Diego, Santa Barbara, Los Angeles and Orange counties, will carry 12 ounce bags of Bird Rock Coffee Roasters’ products starting this week. Some of the flavor options the stores will include are Monkey Bite Espresso, the 50/50 Blend, the Bird Rock Blend and a rotating seasonal Colombian coffee.

Additionally, Karl Strauss Distributing, a division of Karl Strauss Brewing Co., will introduce Bird Rock Coffee Roasters nitro cold brew to Southern California restaurants and bars. The rollout will begin in a few weeks and continue through the rest of the year, and will include over 100 locations in San Diego, Los Angeles, Orange County and Inland Empire.

Founded in 2002, Bird Rock Coffee Roasters has five locations in San Diego and 90 employees debuted its flagship location in 2006. The company was acquired by Kansas City-headquartered specialty coffee retailers, PT’s Coffee Roasting Co., in 2017, although Bird Rock remains headquartered in San Diego and runs under its own company name.