NuZee, Inc., a specialty coffee company based in Vista, announced on July 30 that it has signed a co-packing agreement with Gevalia Kaffe, a Kraft Heinz brand. According to the news release, NuZee will prepare and package coffee by Kraft Heinz into a single serve pour-over pouch for sale under the Gevalia Kaffee brand. The terms of the deal were undisclosed.
“This is our first co-packing agreement with a global food manufacturer, and we believe that the size of the client and the potential opportunity provide NuZee with significant momentum,” said Masa Higashida, chief executive officer of NuZee, via a statement, adding that single-serve pour-over coffee is most popular in Asia. “The Gevalia Kaffe offering will be the first major branded single-serve pour-over coffee product available to U.S. consumers.”
NuZee’s Vista facility is the "only currently operating and certified single-serve pour-over manufacturing and co-packing facility in the United States" and owns the exclusive rights to manufacture the product, according to the release. Production began at the NuZee Vista facility, which is Fair Trade, organic and kosher-certified, in May, per the release.
The company plans to open a new manufacturing facility in Plano, Texas, later this year.
Travel & Hospitality reporter Mariel Concepcion can be reached at firstname.lastname@example.org or 858-634-4625.