Jamul Indian Village Development Corporation's Jamul Casino has made key hires as part of its recent rebranding and relaunch initiative, including appointing Mary Cheeks as new president and general manager of the property.

With 30 years of experience in the casino management and finance business, Cheeks was instrumental in transforming Harrah’s Casino in Atlantic City, New Jersey, into a resort and profitable gaming establishment, according to a press release. To help with management at Jamul, Cheeks has recruited: Allison Owen as vice president of human resources; Josh Ford as vice president of business intelligence; Raman Natarajan as vice president of food & beverage; Scott Bauer as vice president of marketing, Tony Ventura as vice president of gaming operations; and Cathy Behnen as chief financial officer.

Jamul Casino also developed a new logo as part of its relaunch, which officially took place on Aug. 4.

"With this outstanding team in place, Jamul Casino will build on its already strong relationships with its guests and employees, and continue to provide a high-quality gaming, dining, and entertainment experience, just minutes from the heart of San Diego," said Cheeks via a press release.

Jamul Indian Village of California is one of 13 federally-recognized tribes that are part of the Kumeyaay Nation, with roots in San Diego dating back 12,000 years. Located in Jamul, Jamul Casino opened in 2016. The $430 million casino features over 1,700 slot machines and 40 live table games.

According to the National Indian Gaming Commission, tribal casinos generated nearly $9 billion in revenue in California and Northern Nevada (which doesn't include Las Vegas) in fiscal year 2017, which is a 7.3 percent increase in revenue over the previous year.