The San Diego 500, The Book of Influential Business Leaders, is the market’s most comprehensive product of people you should know in the business community. The 500 includes business leaders and executives who have founded or are running significant companies in terms of number of jobs, key products and services, experts who raise the level of the industry here and beyond and those who lead in the business community. The 500 is selected by the San Diego Business Journal newsroom.

Wendy Urushima-Conn

President and CEO, Asian Business Association-San Diego

Wendy Urushima-Conn became President and CEO for the Asian Business Association in 2011, supporting nearly 500 members through entrepreneurial education and business networking programs. Previously, she was the chief fundraising and marketing officer for the Center for Community Solutions, a nonprofit that focuses on domestic violence prevention. She has served on numerous boards of nonprofits and community advocacy groups, including The San Diego Foundation and LEAD San Diego. In 2017, Wendy was bestowed the honorary title of “Cool Women” by the San Diego Girl Scouts. In October 2017 the ABA also launched The Asian Business Association San Diego’s Business Development Resource Center (BDRC) to help small and disadvantaged businesses and entrepreneurs build a foundation for business success.

ALMA MATER: University of California, San Diego

FAVORITE RESTAURANT: Lobster at Pearl Chinese Cuisine in Rancho Bernardo.

ADVICE: Challenges or failures are merely opportunities for growth.

AFTER HOURS: Volunteering and running trail ultra-marathons.

OUTREACH: San Diego Public Library Foundation, Honorary Committee, KPBS Community Heroes Selection Committee.