Bobby Bellman, owner of the San Diego Comics retail shop on El Cajon Boulevard, presides over a business that blends fantasy with commerce.

Bobby Bellman, owner of the San Diego Comics retail shop on El Cajon Boulevard, presides over a business that blends fantasy with commerce. Photo by Stephen Whalen.

— Entrepreneurs who open comic book stores because of their love of comics quickly learn that they can’t succeed if they treat their business like a hobby...

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