RETAIL: COLLEGE OUTLETS ARE PATH TO GROWTH IN CROWDED MARKETPLACE
Beverage Entrepreneurs Took Their Idea Back to Schools
Tuesday, December 4, 2018
Kevin Gelfand credits part of the company’s success to his executive team, comprised of eight women. In the photo, from left to right, are: Jadah Stance, director of internal relations; Hilary Thielscher, San Diego regional director; Liana Gilkey, director of external relations; and Rheese Vasko, VP of operations. To the far right is Gelfand. Photo courtesy of Shake Smart Inc.
SHAKE SMART INC.
Founders: Kevin Gelfand and Martin Reiman
Revenue: $5.2 million in 2018 (projected)
Year Founded: 2011
Headquarters: Bay Park
No. of Employees: Approximately 300
Description: A company that provides healthy, macronutrients-focused shakes for the on-the-go consumer
While some students his age might have been more inclined to explore the culture of alcohol consumption on campus, it was a whole other type of beverage that then 21-year-old Kevin Gelfand was craving...
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