RETAIL: COLLEGE OUTLETS ARE PATH TO GROWTH IN CROWDED MARKETPLACE

Beverage Entrepreneurs Took Their Idea Back to Schools

By Mariel Concepcion

Tuesday, December 4, 2018

Kevin Gelfand credits part of the company’s success to his executive team, comprised of eight women. In the photo, from left to right, are: Jadah Stance, director of internal relations; Hilary Thielscher, San Diego regional director; Liana Gilkey, director of external relations; and Rheese Vasko, VP of operations. To the far right is Gelfand. Photo courtesy of Shake Smart Inc.

Kevin Gelfand credits part of the company’s success to his executive team, comprised of eight women. In the photo, from left to right, are: Jadah Stance, director of internal relations; Hilary Thielscher, San Diego regional director; Liana Gilkey, director of external relations; and Rheese Vasko, VP of operations. To the far right is Gelfand. Photo courtesy of Shake Smart Inc.

SHAKE SMART INC.

Founders: Kevin Gelfand and Martin Reiman

Revenue: $5.2 million in 2018 (projected)

Year Founded: 2011

Headquarters: Bay Park

No. of Employees: Approximately 300

Description: A company that provides healthy, macronutrients-focused shakes for the on-the-go consumer

photo

Shake Smart prides itself in using real food ingredients like fruits and vegetables and other macronutrients. Photo courtesy of Shake Smart Inc.

While some students his age might have been more inclined to explore the culture of alcohol consumption on campus, it was a whole other type of beverage that then 21-year-old Kevin Gelfand was craving...

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