Holiday by the Bay also features stations like stocking making and cookie decorating.

Holiday by the Bay also features stations like stocking making and cookie decorating. Photo by Mariel Concepcion

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A two-story, 100-foot slide is featured at the Holiday by the Bay event at the Hilton San Diego Bayfront Hotel.

More and more, businesses are turning to immersive entertainment events — mostly through the holiday season — versus traditional billboards and radio ads to drive traffic to and grow revenue for their properties...

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