San Diego Business Journal

Professional Snapchatting Hits Key Demographic Target for Companies

Companies Find Help in Their Quest To Reach Millennials By Brittany Meiling Originally published March 2, 2017 at 2:49 p.m., updated March 2, 2017 at 2:49 p.m.
   
Danny Berk says he is basically a ‘content guy’ creating content that gets good exposure for brands, helping companies reach out to younger audiences. Photo courtesy of Danny Berk

Danny Berk says he is basically a ‘content guy’ creating content that gets good exposure for brands, helping companies reach out to younger audiences. Photo courtesy of Danny Berk

photo

Danny Berk @dannyberk Photo courtesy of Danny Berk

Snapchat is a mobile messaging app with one unique feature — messages are timed and eventually disappear

Snap: (n.) A picture or video sent through Snapchat

Story: (n.) A series of snaps stitched together to make a video

Snaps can be sent to an individual in a private message, or used to create a “story” that is uploaded and shared with a users’ network for 24 hours until it disappears

— There’s an ever-growing list of social media sites used by marketers to get eyeballs on brands, with Twitter and Facebook dominating most budgets for social campaigns...

Take 1 minute to subscribe and you’ll get this story immediately, plus:

Already a subscriber? Sign in

  • 51 weekly issues: $153 value
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives: $150 value
  • Book of Lists — the biggest, hottest companies in San Diego: $75 value
  • NEW: San Diego 500 — influential business leaders you need to know: $50 value
  • Total Package Value: $428

Yours for only $129