Kelsey McCormick, left, and Aaron Gaeir of Grandesign are big-wave riders of marketing, creating experiences that pull in other people and platforms into the creative mix of the campaign.

Kelsey McCormick, left, and Aaron Gaeir of Grandesign are big-wave riders of marketing, creating experiences that pull in other people and platforms into the creative mix of the campaign. Photo by Jamie Scott Lytle.

— Last weekend in Los Angeles, tourists and beachgoers stumbled across a giant gorilla footprint — measuring 600 cubic feet — stamped into the sand of Santa Monica Beach...

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