San Diego Business Journal

Tired Superheroes, Hungry Zombies Are Economic Assets for S.D.

TOURISM: Comic-Con Spreads the Wealth With $143M Economic Impact By Lou Hirsh Originally published July 13, 2017 at 1:31 p.m., updated July 13, 2017 at 1:31 p.m.
   
As in past years, about 130,000 attended the 2016 Comic-Con International, including content producers, global media outlets and costumed fans.

As in past years, about 130,000 attended the 2016 Comic-Con International, including content producers, global media outlets and costumed fans.

COMIC-CON’S CLOUT

Overall Economic Impact: $143 million

Direct attendee spending: $82.8 million

Hotel and Sales Tax Revenue: $2.98 million

Hotel Room Nights: 62,922

Convention Center Staffing: More than 500, including full-time, part-time and temporary workers

Sources: San Diego Convention Center Corp., CIC Research Inc.

— These days, the ripple benefits of Comic-Con International, the largest convention held annually in San Diego, extend well beyond the exhibitors seeking to impress the 130,000 attendees, or the hoteliers selling thousands of rooms to those pop culture devotees every July...

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