PURE Bioscience, Roka Bioscience to Combine Marketing EffortsMonday, July 10, 2017
El Cajon-based PURE Bioscience has partnered with Roka Bioscience in a combined marketing effort, expanding PURE’s reach to Roka’s entire customer base.
Roka, a company based in New Jersey with operations in San Diego, is a molecular diagnostics company that can test food and food environments for dangerous pathogens. The tech and customer base is a good fit with PURE, which makes an antimicrobial product for the food industry.
PURE’s product, called silver dihydrogen citrate, or SDC, can reduce dangerous pathogens such as salmonella that are often present in poultry processing facilities, for example. The company’s product is colorless, odorless, tasteless, noncaustic, and approved by the U.S. Food and Drug Administration for use in poultry processing.
Interestingly, bad bacteria cannot build up a resistance to SDC, unlike ammonia or chlorine — which is used in many meat processing plants today.
PURE’s product is already used by Chipolte, Taylor Farms, and Subway. Now, with access to Roka’s customer base, PURE could be positioned for growth. The company already reported annual revenue growth from 2015 to 2016, growing from $729,000 to $1.3 million.