San Diego Business Journal

Co. Found an Opening in Subscription Box Trend

Men’s T-Shirts Are Selling in an Increasingly Tough Marketplace By Brittany Meiling Originally published August 10, 2017 at 1:42 p.m., updated August 10, 2017 at 1:42 p.m.
   

To be profitable early on, do it yourself, advises Melissa Parvis, who with her husband Matthew founded Fresh Clean Tees.

To be profitable early on, do it yourself, advises Melissa Parvis, who with her husband Matthew founded Fresh Clean Tees. Photo by Jamie Scott Lytle.

Trying for a Better Fit With the Environment

Environmentalists might cringe at the thought of disposable clothing that needs to be replaced on a monthly basis. So we asked Fresh Clean Tees if they considered their business part of the “fast fashion” industry.

Melissa said she’s aware of the problem, and recently wrote a blog post on how to “upcycle” old and unwearable T-shirts.

Matthew said they’ve considered launching sustainability programs; for example, discounting return shipping for customers to send in old T-shirts to be recycled or donated, although no programs are in place thus far.

“It’s a super important issue, and it’s one of our priorities moving forward,” Matthew said.

The Subscription Box Shopper

The Subscription

Box Shopper

Ages 25-44

Higher income

Higher education

Female

Source: HitWise

— Matthew and Melissa Parvis jumped on the subscription box trend just in time to claim a sliver of an increasingly fragmented pie...

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