San Diego Business Journal

Callaway Golf Creates a Force to Be Reckoned With in New Driver

SPORT: Co.’s Product Development Commitment Pays Off in Sales By Brad Graves Originally published April 6, 2017 at 1:17 p.m., updated April 6, 2017 at 1:17 p.m.
   

Callaway Golf’s Alan Hocknell shows the core of the new Great Big Bertha Epic driver. The club’s “Jailbreak Technology” consists of two reinforcing bars cast into the titanium club head, just behind the face.

Callaway Golf’s Alan Hocknell shows the core of the new Great Big Bertha Epic driver. The club’s “Jailbreak Technology” consists of two reinforcing bars cast into the titanium club head, just behind the face. Photo by Jamie Scott Lytle.

— Why didn’t I think of that?

Some innovations seem so simple that a person might say that to himself...

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