Qualcomm Inc. announced on Aug. 18 that it plans to market its data center chips under the name Qualcomm Centriq. It also said that it has set up a new business division, Qualcomm Datacenter Technologies Inc., dedicated to the data center space.

Qualcomm (Nasdaq: QCOM) announced in November 2014 that it was pursuing opportunities in the data center and cloud computing space as a way of going after new business, since growth in the smartphone space was slowing. The serviceable available market for the data center industry is forecast at $18 billion by 2020, the corporation said in an Aug. 18 statement. The company’s expectations seem to have grown. In 2014, Qualcomm said that the total addressable market would be greater than $15 billion in 2020. Serviceable available market is a subset of total addressable market.

A foray into the data center space would put Qualcomm up against Intel (Nasdaq: INTC).

Qualcomm described its product as a new family of ARM V8 server processors. It said it plans to distribute production samples of its data center chips before the calendar year is over.

Qualcomm has also established relationships in China to distribute its product in that country.