Soci, an Internet company based in downtown San Diego, said it received $1.5 million in series A funding. Peter Fisher, co-founder of Shepherd Ventures, led the round. Silicon Valley Growth Syndicate provided the anchor investment. Other investors included Asaf Benhaim, Trevor Klein and David Klein.

Soci’s product is a tool for social media managers, which analyzes and scores which content consumers respond to. Afif Khoury is the business’ CEO.

Soci is a company in residence at the EvoNexus incubator in downtown San Diego. EvoNexus is a pro bono incubator run by the San Diego technology organization CommNexus.