San Diego Business Journal

Tourism Officials Planning Local, Global Efforts to Boost Visitor Counts

By Lou Hirsh Thursday, March 27, 2014

The coming 2015 fiscal year will see tourism efforts focused on bolstering hotel stays in local markets outside of the core downtown area, as the region recovers from last year’s political disputes that slashed funding for promoting the San Diego region.

Another priority is boosting San Diego County’s share of the rising influx of Asian tourists visiting California, especially those from China, tourism experts said at an annual industry outlook gathering, presented by the San Diego Tourism Authority.

Organizers said the March 27 meeting was expected to draw about 900 people to downtown’s Hilton San Diego Bayfront hotel.

San Diego County is expected to finish 2014 with a total of 33.6 million visitors, generating $8.8 billion in direct spending and filling 58,830 hotel rooms, according to researchers at A.D. Little Inc. and CIC Research Inc.

The Tourism Authority said the local region greeted 32.8 million visitors during fiscal year 2013, up 3.7 percent from the prior year.

New efforts for the fiscal year starting July 1 will include those aimed at increasing overnight hotel stays in markets like Mission Valley, Mission Beach and La Jolla.

For more on plans to bolster local tourism in the coming year, see the San Diego Business Journal’s coverage in the March 31 issue.