Sightly, a Del Mar-based company specializing in localized video advertising, received $1.7 million in seed funding, according to the company.

Mack Capital of New York led the round. Other investors were Tomorrow Ventures and 500 Startups.

“With the shift in media viewing habits from TV to digital media, the market is primed for Sightly’s solution,” Brad Holden, principal at Tomorrow Ventures, said in a prepared statement.

John McIntyre and John Zdanowski are the co-founders of Sightly. The company plans to serve franchises, brands and ad agencies, as well as small- and medium-sized businesses through value-added resellers. A previous version of the company focused on selling video solutions directly to small businesses.

The company said it would offer more details on its video platform at the International Franchise Association convention Feb. 22-25 in New Orleans