The Shemirani family — including founder and President Joe and daughter Rachel, pictured in the company’s Point Loma store — operates Barons Market, which has four locations and a fifth set to open this year in Alpine.

The Shemirani family — including founder and President Joe and daughter Rachel, pictured in the company’s Point Loma store — operates Barons Market, which has four locations and a fifth set to open this year in Alpine. Photo by Barons Market

The upscale niche grocer Gelson’s Markets, a Los Angeles mainstay since the early 1950s, is mulling a Southern California expansion that would include its first foray into San Diego County...

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