The ability for companies to gather data from people visiting their websites has enabled them to know their market better than ever, yet culling and using the potentially endless supply of data can overwhelm those who seek it...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to SDBJ.com archives
  • Book of Lists — the most comprehensive business resource in San Diego
  • San Diego 500 — influential business leaders you need to know
Yours for only $129