Kashi Returning to 'Re-Establish Brand as a Stand-Alone Natural Food Business'Sunday, August 17, 2014
With news of some San Diego companies moving to other states, it’s refreshing to report that one that left is returning.
Kashi, a division of the Kellogg Co., moved its office out of University Towne Center in March 2013, but recently said it’s coming back.
The company confirmed it is returning to San Diego to re-establish the brand “as a stand-alone natural food business.”
“Re-establishing Kashi as a stand-alone business enables us to take a leadership role in industry trends and be much quicker to market with the progressive nutrition innovations Kashi consumers want,” said Kellogg Co. spokesman Kris Charles.
David Denholm, former president of Kellogg’s U.S. Morning Foods division, is rejoining the company as Kashi’s chief executive officer, reporting directly to the Chairman of the Board and CEO John Bryant, said Charles.
To questions about how many employees Kashi will have and when the business will relocate, Charles declined to state.
“We’ll be working through those details about the team and office space in the coming months,” she said.
Founded in San Diego in the early 1980s by Phil and Gayle Tauber, Kashi, a granola cereal business, grew gradually adding other products until being acquired by Kellogg in 2000.
Last year, when Kellogg closed the local office, it eliminated about 30 positions, which were consolidated at its Battle Creek, Mich. ,corporate headquarters.