A company that creates booster technology for strengthening weak cellular signals for voice, data and video reception on cellphones and other such devices announced the opening of an innovation center in Sorrento Valley.

The company, 5BARz International Inc. with headquarters in Seattle, said the Sorrento Valley location puts it in the heart of the wireless technology industry in the U.S., making it easier to recruit employees.

“This Innovation Center will be initially focused on the completion of our second-generation-device, designed in collaboration with a multinational wireless carrier,” said Daniel Bland, CEO of 5BARz (OTCBB: BARZ). “This business model will allow us to respond to the market opportunities that we hope to generate from global wireless operators and other industries that choose 5BARz as their solution for coverage improvement and seamless connectivity.”