San Diego Business Journal

MOGL Adds Hawaiian Airlines to Roster of Its Loyalty Platform

Wednesday, May 22, 2013

San Diego-based MOGL has added Hawaiian Airlines to its roster of companies participating in its tech-enabled loyalty platform that issues cash rewards to customers at restaurants.

The Honolulu-based carrier is the second airline to join the program, following San Francisco-based Virgin America.

A statement from MOGL and Hawaiian Airlines said the carrier’s frequent-flier members are being invited to sign up for MOGL via a dedicated website, hawaiianairlines.mogl.com. Those customers will be eligible to receive 10 percent cash back when dining at MOGL’s partner restaurants in California.

The cash-back will be converted into miles each month for use on future Hawaiian Airlines flights, at a rate of 40 miles per $1 earned through the MOGL program.

MOGL’s program allows customers at more than 2,000 participating restaurants to register a debit or credit card to receive discounts on meals, without the use of coupons, punch cards or loyalty cards.

The company also donates a meal to the hunger prevention organization Feeding America each time a customer dines out at a participating restaurant, with more than 300,000 meals donated to date.

— SDBJ Staff Report