Women’s fashion boutique retailer Eccoci plans to open its first California store on July 29, at Viejas Outlets in Alpine.

The new store will be located near the Shopper Services area in the center of the mall, according to a statement from Viejas Outlets.

The company, part of New York City-based Limited Editions, currently operates 11 stores in New York, New Jersey, Nevada and Missouri, according to its website.

Eccoci (pronounced Echo-chee) sells upscale casual clothing and accessories for women, with colors, styles and fabrics evoking European fashions.

The retail center is part of the Viejas Casino Resort complex, owned by the Viejas Band of Kumeyaay Indians.

— Lou Hirsh