Scott Parker, chief executive officer at Vibra Bank in Chula Vista, was named the new board chairman of the South County Economic Development Council.

Parker, who succeeds Ricardo Macedo as chairman, has been a longtime active member of the South Bay community and the South County EDC, the nonprofit group said.

Parker said the organization brings together virtually all the stakeholders of the area to focus on job creation and improved quality of life for both sides of the international border.

A 30-year banker, Parker has served as CEO of Vibra since 2007. He has a master’s degree in business administration from San Diego State University, and is a graduate of the Pacific Coast Banking School in Seattle.

In other South County Economic Development Council news, the organization is launching an economic development visioning effort to develop a five-year strategic plan for the region.

The plan seeks to survey 4,000 of the South Bay’s community and business members to gauge which topics the community believes are the most important to the region’s development, the nonprofit organization said.

“The visioning project is essential to connecting the projects in South County to ensure we capture every economic opportunity,” said Scott Parker, SCEDC’s board chairman.

Questions focus on the types of businesses and industries residents desire; views on such issues as housing, public transportation, education and community partnerships, and the impact of border crossing wait times on the area, the organization said.

The surveying process will be conducted both in-person and online. Interested parties can contact the SCEDC at The survey is being offered in 13 languages.

The visioning effort is tied to the implementation of an earlier visioning project that addressed the entire region called Our Greater San Diego Vision. That project cost $2.4 million. Funding for the South County project was provided by The San Diego Foundation, the City and County of San Diego, and SCEDC members, the organization said.

— SDBJ Staff Report