San Diego Business Journal

Legoland Hotel to Boost Park’s Employment By 250

Monday, January 21, 2013

Legoland California Resort anticipates adding 250 employees, as a new on-site hotel and other attractions open at the Carlsbad theme park in coming weeks.

General Manager Peter Ronchetti said in a statement that the park is in the process of filling 250 positions at the Lego-themed hotel scheduled to open on April 5. The park’s employment has risen 62 percent in the past eight years, to its current 1,610.

New attractions at the park this year will include Lego Legends of Chima, launching March 7, which Ronchetti described as a “4-D movie experience.” The 12-minute animated film has high-impact special effects, designed to immerse audiences in a world where “animal warriors compete in epic battles” for a mystical energy source.

Characters from the film will be featured in a new Lego product line, to be sold at the company’s resorts and Discovery Centers globally.

Legoland California Resort is owned by U.K.-based Merlin Entertainments Group, which operates 94 attractions, seven hotels and two holiday villages in 21 countries.

—SDBJ Staff Report