San Diego Business Journal

Anametrix Names New CEO

Monday, January 7, 2013

Anametrix co-founder and Chairman of the Board Blaise Barrelet recently announced Pelin Thorogood will succeed him as CEO of the cloud-based, real-time digital analytics platform and will join the company’s board. Effective immediately, Thorogood, a 20-year veteran marketing and analytics strategist and Anametrix CMO, will lead the company’s growth as it extends its platform to help Global 2000 marketers use analytics to improve return on marketing investment.

“Pelin is the dream CEO for our 3-year-old company. She is a proven business leader, expert and innovator in digital analytics," Barrelet said. “Her firsthand knowledge in multichannel marketing will contribute to Anametrix’s accelerated growth as we help our customers predict and improve their revenue growth by transforming their marketing effectiveness.”

Following the October Series A funding by growth equity firm TVC Capital, Anametrix is in an accelerated growth phase. Thorogood will direct the company’s strategy, expand the team to meet rapidly growing customer needs and introduce groundbreaking platform innovations — ranging from social collaboration and mobile analytics to predictive analytics.

“Her appointment is a big win for our company and customers,” said Steve Hamerslag, TVC Capital’s co-founder and managing partner. “Moreover, it allows Anametrix’s chairman to continue championing the company as he pursues his passion for cultivating a San Diego ecosystem where analytics innovators can thrive.”

To accommodate new hires across all departments, including an expanding team of data scientists, Anametrix will move its corporate headquarters this month to 5414 Oberlin Dr., Suite 250, in San Diego.

— SDBJ Staff Report