The region’s primary tourism promotion agency has started out the new year with a new moniker. The San Diego Convention & Visitors Bureau, also referred to as ConVis, recently changed its name to the San Diego Tourism Authority.

A statement from the nonprofit agency said the change reflects the prevailing corporate naming policy for destination marketing organizations domestically and internationally, and better communicates the local organization’s role as the region’s official travel resource.

“Our new name is direct, easy to understand, memorable and recognizable, which is vital as San Diego becomes more visible on the global tourism stage,” said Joe Terzi, the tourism authority’s president and CEO.

The private, mutual-benefit agency was incorporated in 1954 and currently consists of approximately 1,100 member organizations, businesses, local governments and individuals.

San Diego Tourism Authority has its main office in downtown San Diego, with satellite offices in Washington, D.C. and Chicago. It also has sales staff deployed in the northeast and Texas, and is represented internationally through promotional firms in the U.K., Japan and South Korea.

— SDBJ Staff Report