Rancho Bernardo-based DVEO is introducing its latest piece of postproduction electronics for high-definition television at a trade show in Rancho Mirage this week.

The electronics can insert or overlay video, graphical ads, logos, scrolling text and emergency alerts into video feeds.

DVEO reports that a major cable company, which it did not name, has used the system to originate important messages to its entire subscriber base.

The new device — which goes by the name Ad Serter Telco IP/IP 20ch — carries a suggested retail price of $21,995.

DVEO builds its electronic gear in-house. The company is a division of Computer Modules Inc.

— SDBJ Staff Report