Michael Grust, president of privately owned San Diego-based Senior Resource Group LLC, a developer and owner-operator of independent and assisted-living communities in California, Arizona, Oregon and Nebraska, offers seniors a range of options in retirement living. Grust says those who don’t cater to the aging market are missing out.

Michael Grust, president of privately owned San Diego-based Senior Resource Group LLC, a developer and owner-operator of independent and assisted-living communities in California, Arizona, Oregon and Nebraska, offers seniors a range of options in retirement living. Grust says those who don’t cater to the aging market are missing out. Photo by Stephen Whalen.

As the nation’s affluent graying population grows, more San Diego-based firms will make products catering to the senior’s health and safety, but without cramping their desire for independence...

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