Onde Ficar, a San Diego based travel technology company, closed a $2 million series A funding round led by a group of hospitality and technology investors, the company said.
Onde Ficar, which means “where to stay” in Portuguese, develops Web-based applications that make marketing and management easier for small- and medium-sized hotels. The business is targeting Brazil as its market and plans to use the funds to build a sales force in that nation.
While the country is the sixth largest economy in the world, Brazil lags in terms of online hotel room booking because most hotels there don’t have an online presence, the company said.
The company is hoping to help hoteliers deal with an expected flood of bookings next year when Brazil hosts the World Cup and in 2016 when Rio de Janeiro hosts the Summer Olympic Games. About 3.3 million tourists are expected to attend each of those events.
Onde Ficar said the investors include David Kloeppel, the former president of Gaylord Entertainment, and Joe Maxwell, CEO of Shareholder InSite.
Onde Ficar was founded last year by Adam Harris, Richard Castle and Phil Kopp, all of whom have experience developing applications for global hotel chains, the company said.