Peter Cortese, general manager of Viejas Outlets, stands outside the ice skating office next to the Coach outlet store. The outdoor skating rink is part of Viejas Outlets’ effort to attract families.

Peter Cortese, general manager of Viejas Outlets, stands outside the ice skating office next to the Coach outlet store. The outdoor skating rink is part of Viejas Outlets’ effort to attract families. Photo by Melissa Jacobs.

At a time when savvy shoppers can snag online, year-round bargains 24 hours a day, and find the best brick-and-mortar store prices on their mobile devices, outlet retail centers have had to up their game as discount meccas for local and international shoppers...

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