San Diego Business Journal

Sense4Baby Receives $4M

Tuesday, April 23, 2013

San Diego-based Sense4Baby Inc. announced it has received $4 million in funding from the West Health Investment Fund.

The startup, incubated by San Diego’s West Wireless Institute, has developed a portable wireless heart rate monitor system for women with high-risk pregnancies.

The aim is to allow doctors to remotely and wirelessly monitor mothers and their unborn babies, tracking patients in remote outpatient clinics or even in their homes.

The company said this will improve patient safety, and projects that it could lower health care costs by $1.4 billion.

The company also announced a new president and chief executive, obstetrician Jessica Grossman, who was formerly a medical director at Johnson & Johnson subsidiary Ethicon Endo-Surgery, a medical device company in Cincinnati.

Sense4Baby uses core technology developed at the West Health Institute, a not-for-profit geared toward lowering health care costs by using wireless technology. Financial returns from investments in private companies like Sense4Baby will feed into further philanthropic activities, the institute said.

“Sense4Baby Inc. demonstrates how West Health’s family of entities can work together to help lower the cost of health care,” Nicholas Valeriani, CEO of the West Health Institute and chairman of the board for Sense4Baby, said in a statement. “The company licensed a technology invented at the institute for the public good, is housed at the West Health Incubator and received capital from the investment fund with the ultimate goal of bringing a new, cost-lowering and patient-centered technology to market.”

— Meghana Keshavan