The folks running the U.S. Football League, a San Diego-based professional league that would play its games in the spring, said they are delaying the inaugural season until spring 2014.

EndZone Sports Management, the local entity that acquired the rights to the USFL brand in February, had been targeting next March as the launch for the eight-team league, but the operators said that the timing was a bit too ambitious.

Delaying the date for the first season shouldn’t be viewed as a negative sign, said CEO Jaime Cuadra.

“We have a realistic outlook on what needs to be done, and we know we need more time to build this league the right way,” he said.

The decision to delay the start of the league’s first season has been well-received by prospective partners and investors, the USFL said.

No formal date has been set to announce the cities that will be part of the new league. Among some of the cities being looked at are Akron, Ohio; Portland, Ore.; Raleigh, N.C.; Salt Lake City and San Antonio.

The league has been careful to say it isn’t trying to compete with the National Football League, and continues to plan for a season that doesn’t conflict with the traditional fall and winter football season.