Poway-based PureForge, which makes high-performance brake components for motorcycles, introduced a product line for automobiles recently at the International Association of Chiefs of Police conference at the San Diego Convention Center.

PureForge’s brake rotors for Ford Crown Victoria police cruisers will ship late this month, the company said in a statement. The company plans to release components for other makes and models — including Dodge Charger, Ford Interceptor, Chevrolet Caprice and Chevrolet Tahoe — in early 2013.

The components come with a warranty for the life of the fleet vehicle.

PureForge coats its stainless steel brake components with what it calls a “multi-layer, ultra-dense exotic metal matrix.” Treated components stand up in the challenging driving environment of a law enforcement vehicle, PureForge says, adding that its components do not release toxic brake rotor dust.

Privately held PureForge says clients can see a 20 percent cost savings by using PureForge brakes instead of conventional components.

PureForge has 14 employees.