San Diego Business Journal

Old World, New Look: La Jolla Furniture Retailer Gets Makeover

Monday, November 12, 2012

The Roche Bobois Group, a high-end furniture retailer with 240 stores in 40 countries, recently celebrated a grand reopening of its showroom at 7611 Girard Ave. in La Jolla.

The 8,000-square-foot showroom has been renovated with an updated, modern look and has been stocked with a fresh collection of furniture that is rotated twice each year. Although the furniture leans toward mostly contemporary styles, the Roche Bobois sales manager for North America, Adam El-Hout, said the latest collection includes the Nouveaux Classiques line patterned after a traditional style.

El-Hout said most of the furniture is handcrafted by artisans in France, Italy and Portugal.

“Not many of our products are made in an industrial way,” he said. “There’s that personal touch.”

Roche Bobois has been in the furniture business for more than 50 years and the La Jolla store has been open for the past 25 years. The company originated from the combined operations of the Roche and Chouchan families. The Roches were opening their first store in Paris while the Chouchans were selling furniture in Russia. After the Chouchans immigrated to Paris they opened a shop under the Au Beau Bois name, which was later shortened to Bobois. The families met in 1960 at the Copenhagen Furniture Fair and ultimately launched a franchise.

— Julie Gallant