San Diego State University plans to look at the topic of sales with an academic’s eye.

The effort kicks off today.

Mayor Jerry Sanders has proclaimed May 8 as Sales Appreciation Day. To mark the day, SDSU’s College of Business Administration will hold a special program from noon to 2 p.m. at Hepner Hall on campus.

The college plans to create a new specialization in professional selling and sales management, and will officially begin the process of securing academic approval.

Steven and Ellen Osinski and the Osinski Family Trust are supporting the initiative with a seed gift of $150,000. Steven Osinski is founder and CEO of Three Hour Learning LLP. He is a member of the business college board and teaches professional sales and marketing there.

The Osinskis will officially make their gift at 12:15 p.m.

The program will continue with a job fair, featuring companies such as ADP, 3M Co., New York Life, PepsiCo Inc. and AT&T Inc.

“The contemporary sales professional requires more skills and competencies than in the past,” said Michael Cunningham, dean of the college, in a prepared statement. “Data analytics, technical skills and customer relationship management tools are becoming an increasingly critical element in building a successful sales career.”

With 5,000 students, SDSU’s College of Business Administration is one of the largest business schools in the United States.