Robert A. Rauch


Name: Robert A. Rauch.

Company: R. A. Rauch & Associates Inc.

Titles: President, certified hotel administrator.

No. of employees: 130.

Year founded: 1991.

Birthplace: Flushing, N.Y.

Age: 58.

Current residence: Carmel Valley.

Family: Wife, Linda; daughters, Melissa and Meredith.

Robert A. Rauch serves as president of R. A. Rauch & Associates Inc., the firm that manages the Homewood Suites by Hilton, Hilton Garden Inn in Del Mar, and others. Rauch has a B.A. in hotel administration from Western International University and a M.S. in tourism administration from Arizona State University. He has served as chair or president of several tourism organizations. Rauch teaches at Arizona State University, publishes Hospitality Innsights at and is a certified hotel administrator.


Essential business philosophy: Provide “wow” customer service.

Best way to keep a competitive edge: Stay in top physical and mental shape.

Guiding principles: Everything in moderation and train your successor(s).

Yardsticks of success: Happy hotel guests, clients, employees and family.

Goals yet to be achieved: Finding time to travel with my wife and to play more golf.


Best business decision: Buying a hotel.

Worst business decision: Buying a restaurant (my wife paid off my debt when we married).

Toughest business decision: Terminating management personnel.

Biggest missed opportunity: Not having cash during recessions.

Mentor: My parents; they instilled values and still serve as trusted advisers.

Word that describes you: Passionate.


What you like best about your job: Making hotel guests happy.

What you like least about your job: Myriad spreadsheets.

Pet peeves: Average and/or pathetic service.

Most important lesson learned: Don’t sweat the small stuff whether in marriage or business and live a balanced life.

Person most interested in meeting: Jerry Coleman, respected and loved San Diego Padres announcer, war hero and baseball star.

Three greatest passions: Family, friends, playing sports.

First choice for a new career: Baseball player.


Favorite quote: “Dreams come true. Without that possibility, nature would not incite us to have them. ” — John Updike.

Most influential book: “The World is Flat,” by Thomas Friedman.

Favorite status symbol: Haven’t gained a pound since high school.

Favorite restaurant: The Marine Room.

Favorite place for business meetings: Bistro 39 in Torrey Hills.

Favorite vacation spot: Puerto Vallarta.

Favorite way to spend time: On a cruise with the family.