Jimbo’s upcoming store at Westfield Horton Plaza will have specially equipped elevators and escalators to accommodate grocery carts.

Jimbo’s upcoming store at Westfield Horton Plaza will have specially equipped elevators and escalators to accommodate grocery carts.

JIMBO’S… NATURALLY!

CEO: “Jimbo” Someck.

Financial data: Not disclosed (privately held).

No. of local employees: 300.

Headquarters: San Diego (Carmel Valley).

Year founded: 1984.

Company description: Natural foods grocer with four local stores and a fifth set to open in 2013.

Key factors for success: Company emphasizes locally sourced and organic produce and food items, community involvement and personal customer service.

Jim “Jimbo” Someck has taken on the giants of the grocery world for nearly 30 years, and managed to grow his locally based natural-foods store, Jimbo’s… Naturally!, to its current four locations around San Diego County...

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