The 2012 Farmers Insurance Open golf tournament is expected to draw 140,000 spectators to the Torrey Pines Golf Course.

The 2012 Farmers Insurance Open golf tournament is expected to draw 140,000 spectators to the Torrey Pines Golf Course.

2012 FARMERS INSURANCE OPEN

Event organizer: The Century Club of

San Diego.

Dates and place: Jan. 23-Jan. 29 at Torrey Pines Golf Course.

Expected attendance: 140,000.

Lead sponsor: Farmers Insurance.

Event description: PGA Tour event featuring 156 professional players competing for a record purse of $6 million.

Local businesses such as Neovision Rental and CJ Norby Signs say they’ll benefit in a big way from providing vendor services at the 2012 Farmers Insurance Open set for Jan...

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