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Monday, Mar 18, 2024
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Accounting Firms Measure Up in Survey

In San Diego, the Big Four doesn’t define the share of market for accounting services. Sole proprietorships and very small accounting firms own the largest share of accounting work among companies on the San Diego Business Journal Book of Lists. Nearly half of the companies responding use a smaller independent accounting firm for one or more of their accounting needs.

But the share of market owned by the larger firms is very competitive, according to the first SDBJ Accounting Firm Share of Market Analysis. And because small firms are doing such a large share of the accounting work in the county, opportunity abounds for the Big Four and the remaining dozen mid-level firms to increase their business.

The market-share study was conducted in cooperation with Constant Contact. Firms listed on any Business Journal Book of Lists were asked to disclose which accounting firm they used. Because firms often use more than one accounting firm for different aspects of their work, the market-share results of the survey add up to more than 100 percent of the market.

Ernst and Young held the largest percentage of share of the local accounting work, after the “other,” small, independent firm category. E&Y had a 10 percent market share. After E&Y, Moss Adams LLP, AKT LLP and Gatto Pope & Walwick LLP were each tied at 9 percent of the market.

Pricewaterhouse Coopers LLP and Deloitte LLP, were next on the list with 7 and 6 percent of the local market, respectively.

“This first survey was not scientific, but it gives firms an interesting view of the local market,” said Randy C. Frisch, president and publisher of the Business Journal. “We will continue to refine the survey, with the help of leaders in the local accounting industry.

Market Share

McGladrey equaled Deloitte in market-share, holding about 6 percent of the local market for accounting services. BDO USA LLP, according to the survey, had four percent of the local market, as did traditional Big Four firm KPMG LLP, and relatively new market entrant JH Cohn LLP.

Traditionally strong services provider CBIZ/Mayer Hoffman McCann P.C., was next on the list with three percent of the market, which it shared with Lavine Lofgren Morris & Engelberg LLP.

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