Bruce Rosenthal became the CEO at Submarina in 2010. He is instituting a number of changes including expanding the chain, which currently has 53 restaurants.

Bruce Rosenthal became the CEO at Submarina in 2010. He is instituting a number of changes including expanding the chain, which currently has 53 restaurants.

SUBMARINA INC.

CEO: Bruce Rosenthal.

Sales: Approximately $17 million in 2010, according to Technomic Inc.

No. of local employees: Approximately 250.

Headquarters: San Marcos.

Year founded: 1977.

Company description: Operates 53 franchised sandwich restaurants in six states and Guam.

Key factors for success: Company emphasizes fresh, healthy, locally sourced ingredients in menu items.

The president and CEO of Submarina Inc...

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