That July 4 fireworks show on San Diego Bay called the Big Bay Boom, the one that fired all of its rockets at once and left many viewers feeling cheated, generated a total economic impact of $10.6 million, according to a recently released report from the Femanian Business & Economic Institute.
The division of Point Loma Nazarene University did the study for the event’s organizers. The event was said to generate $6 million in direct spending at area hotels, restaurants, shops, tours, museums, cruise lines, boat rentals and other businesses. When those sales are routed through a multiplier formula, the study came up with another $4.2 million in revenue to arrive at the final total impact.
Sandy Purdon, executive producer of the Big Bay Boom, acknowledged last year’s event was a big bust, and said organizers are intent on creating an enhanced show in 2013 to make up for this year’s disappointing one.
“The considerable attention gained from the 2012 non-show only makes us more determined to ensure the 2013 show is special,” Purdon said.
Garden State Fireworks Co., the New Jersey pyrotechnics business responsible for the July 4 show this year, said it’s contributing the equivalent fireworks to make up for what it termed a “glitch.”
Next year’s show is scheduled to take place July 4 starting at 9 p.m.
— SDBJ Staff Report